How much does it cost to rank a page on Google?

Wondering how much it costs to rank your website on Google? You are in the right place! Here’s everything you need to know about SEO pricing and how to get...

precios de posicionar pagina en google

Wondering how much it costs to rank your website on Google? You are in the right place! Here’s everything you need to know about SEO pricing and how to get the best return on your investment (ROI). Spoiler: You don’t need to sell a kidney to get it.

The cost varies depending on how competitive the keywords you want to rank for are. It is not the same to try to position ‘shoes’ as ‘ecological shoes for children in Madrid’.

An initial SEO audit is crucial. If your website is already optimised, the costs can be lower. However, if you need a lot of technical and content work, the price goes up.

Do you want to be number one in your city or dominate the global market? Your objectives will determine the scope and therefore the cost of the project.

For small businesses looking to position themselves locally:

  • Price: 250€ – 500€ per month.
  • Includes: Basic optimisation, content creation, and local backlinks.

For companies with moderate competition:

  • Price: 500€ – 1000€ per month.
  • Includes: Full SEO audit, technical optimisation, regular content, and link building strategy.

For companies in highly competitive markets or with national and international objectives:

  • Price: 1000€ – 2000€ per month.
  • Includes: Full optimisation, content marketing, advanced link building, and ongoing competitor analysis.

If patience is not your strong suit and you need fast results, consider Google Ads. Here you pay to appear in the first results, but remember: when you stop paying, you disappear. Management costs are around €250 per month, plus investment in advertising.

The price disparity in the SEO market can be confusing. Here are some reasons:

  • Techniques Used: Some providers use ‘black hat’ tactics (unethical techniques that can penalise your website) for quick but unsustainable results.
  • Expertise and Tools: Professional SEO tools such as SEMrush or Ahrefs have high costs. If someone is charging you €50 a month, they are probably not using the best tools.

Seeing SEO as an expense is a mistake. Think of it as an investment. If you pay €1000 per month but get €5000 in additional sales, isn’t it worth it? The key is to measure ROI.

  • Ask for references: A reliable agency should have testimonials and success stories.
  • Transparency: Be wary of promises of ‘guaranteed results in 30 days’. Effective SEO takes time.
  • Initial Assessment: A good agency will conduct an initial audit and set clear goals.

Generally, 6 to 9 months to see significant results, depending on the competition and the initial state of the website.

Not for organic SEO, but it takes time and knowledge. Google Ads, on the other hand, requires direct investment.

Yes, but it takes time and learning. Hiring professionals will allow you to get faster and more effective results.

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Juan Campuzano

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