How much does it cost to make a website?

Having a strong online presence is more than an option: it is a necessity. Whether you are starting a new project, consolidating your brand or expanding your business, having an effective website is essential to achieve your goals. However, before embarking on this exciting journey, there is one key aspect to consider: budget.

How much does it cost to build a website? This question, although seemingly simple, contains a complexity ranging from the most basic costs to more significant investments. At Alio Modo Studio, we understand that understanding these costs is essential to making informed and strategic decisions.

Here we will be able to unravel this enigma, offering a comprehensive overview of the factors that influence the price of a website. Through detailed analysis and concrete examples, we will guide you through the process of understanding and evaluating how much it costs to make a website.

As we explore the different options available, from creating your own to hiring professionals, we will provide you with interesting facts and valuable information to help you navigate the complex landscape of website pricing.

Table of Contents

Website Price Calculator

Calculadora de Precio de una Página Web

Determining Factors in the Cost of a Website

When analysing the price of a website, it is essential to understand the factors that influence its cost. From design to additional services, each element plays a crucial role in determining the budget needed for your digital project. Here are the key factors to consider:

Design and required functionalities

The design and the required functionalities are decisive for the price of a website. From basic design to more complex elements such as animations, customised icons and high-resolution videos, each aspect contributes to the overall cost. The more features you need, the greater the investment required to create your website.

Level of personalisation

The level of customisation also influences the price. If you opt for a bespoke design, developed specifically to meet your needs, the cost will be higher compared to using pre-defined templates. Extensive customisation requires more time and resources, which is reflected in the final budget.

Type of platform or technology used

The choice of platform or technology for building your website can significantly affect the price. Some platforms, such as WordPress or Shopify, offer cheaper and more accessible solutions, while custom development can be more expensive. In addition, the integration of specific functionalities may require specialised technologies that increase the price.

Additional services such as SEO and maintenance

Additional services, such as SEO (Search Engine Optimisation) and maintenance, should also be considered. SEO is essential to increase the visibility of your website in search engines, which may require additional investments. Similarly, regular maintenance ensures the smooth functioning and security of your website over time, although it can also increase the initial cost.

Tipos de Página web

Types of websites

There are different types of websites that you can consider depending on your needs and objectives. Here is an overview of the options available.

Tailor-made website by professionals

Choosing a bespoke website involves hiring a team of developers and designers dedicated to creating a completely unique project tailored to the specific needs of your business. While this option is often the most expensive, it provides the freedom and flexibility to create a digital platform that accurately reflects your company’s identity and objectives. The price of this service varies according to the complexity of the project and the hours of work invested by the professionals.


A bespoke website offers a full range of functionalities that can be fully customised to meet the client’s particular needs. This can include sales systems, shopping carts, payment gateways, ERP integrations, data analysis tools and much more. Each feature is carefully developed to ensure compatibility and optimal functionality within the website.

  • Maximum customisation and adaptation to your business model: By working with a team of professionals, you are guaranteed that every aspect of your website will be designed and developed to perfectly suit your company’s needs. From visual design to information architecture and functionality, everything is customised to reflect your brand in a unique way.

  • Exclusivity and originality in design and functionalities: By not relying on pre-existing templates or generic solutions, a bespoke website allows you to stand out in a saturated market by offering a unique and memorable user experience. Every element of design and functionality is created from scratch, ensuring a unique look and feel that cannot be easily replicated by other competitors.

  • High initial cost: The development of a customised website requires a significant investment of financial resources, as it involves hours of specialised work by a team of highly qualified professionals. This initial investment may be prohibitive for some companies, especially those with limited budgets or in early stages of development.

  • Requires more development time compared to other options: Due to the customised nature of a bespoke website, the development process can take longer compared to using pre-built platforms or templates. Planning, design, programming and testing require a meticulous and detailed approach to ensure that the end result meets the expected standards of quality and functionality.

Price range

The cost of a bespoke website can vary considerably depending on the complexity of the project and the hours of work dedicated by the development and design team. Prices typically range from several thousand euros to tens of thousands of euros, depending on the specific requirements of the project and the experience of the team involved. It is important to consider this price range when evaluating the options available and determining the financial viability of a customised website for your company.

Precio Web a medida por profesionales

Web with CMS such as WordPress

Opting for a CMS such as WordPress offers a cheaper and more accessible alternative for the creation of a website compared to a bespoke solution. Although it may imply certain limitations in terms of originality and adaptability, the wide variety of templates and plugins available allows for basic customisation that may be sufficient for many businesses. Prices vary according to the choice between free templates or paid page builders, as well as the decision to hire professional services for the development and design of the website.


WordPress offers a wide range of functionality through its extensive catalogue of plugins and themes. These tools allow you to customise various aspects of the website, from the visual design to the functionality of the site. In addition, the WordPress content management interface is known to be easy and intuitive, making it easy to update and manage site content.

  • Lower initial cost: Using WordPress as a CMS can significantly reduce the initial costs associated with developing a website compared to a bespoke solution. Free templates and open source plugins offer affordable options for those with limited budgets.

  • Large community of users and developers: WordPress has a large community of active users and developers who provide technical support, resources and constant updates. This dynamic community contributes to the continued growth and evolution of the platform, providing users with access to a wide range of resources and solutions.

  • Limitations on advanced customisation: While WordPress offers extensive flexibility in terms of customisation, there can be limitations in the ability to make more advanced changes to the design and functionality of the site, especially without coding skills.

  • Potential for plugin conflicts: When using multiple third-party plugins to add functionality to the site, there is a risk of plugin conflicts that can affect the performance and stability of the website. It is important to select plugins carefully and keep them up to date to minimise this risk.

  • Less exclusivity in design: Due to the popularity of WordPress and the availability of predefined templates, it is possible that websites created with this CMS lack the exclusivity and originality associated with a bespoke solution. This may be a factor to consider for those seeking to stand out in a competitive market.

Price range

The price of a website developed with WordPress can vary depending on the specific needs of the project and the additional services contracted. In general, prices for a basic site without an online shop and with the necessary licences are in the region of €800. However, this cost can increase significantly depending on the complexity of the design, the required functionality and the need for additional professional services.

Precio Web con CMS como WordPress

Specialised platforms such as Shopify or Wix

For those who wish to create an online shop, specialised platforms such as Shopify offer a comprehensive solution. Although they often involve monthly costs, these platforms provide specific tools designed for e-commerce and offer solid customer support. Prices vary depending on the plan selected and the functionalities required by the user.


Platforms such as Shopify and Wix offer a wide range of functionality designed specifically for e-commerce. These include product, order and payment management, as well as integration with popular payment gateways. In addition, they provide marketing and SEO tools to help promote the online shop and increase online visibility.

  • Easy to set up and use: Shopify and Wix are known for their intuitive interface that makes it easy to set up and manage the online shop, even for users with no prior technical experience.

  • High-quality customer support: Both platforms offer solid customer support that can help resolve technical issues and provide guidance in setting up and optimising the online shop.

  • Security and hosting included in some plans: Some plans offer security and hosting included, eliminating the need to worry about the configuration and maintenance of these technical aspects.

  • Monthly costs may increase over time: While initial prices may be attractive, monthly costs for platforms such as Shopify and Wix may increase over time as the online shop grows and more functionality and features are added.

  • Limitations in advanced customisation: Although these platforms offer a wide variety of templates and customisation options, there may be limitations in terms of advanced customisation of the design and functionality of the online shop.

Price range

The price of using platforms such as Shopify or Wix varies depending on the plan selected and the specific needs of the user. Prices can range from €79 per month for the basic plan to €399 per month for the advanced plan, depending on the functionalities included and the level of support offered.

Precio Plataformas especializadas como Shopify o Wix

Open source platforms such as Prestashop and Drupal

These options are free to download and use, but may involve additional costs for hosting, themes and extensions. Although they require more technical knowledge to set up and maintain, they offer greater customisation and control over the online shop.


Open source platforms such as Prestashop and Drupal offer a wide range of modules and extensions available to customise the online shop according to the user’s needs. They also allow for complete customisation of the online shop, giving you greater control over the design and functionality of the site.

  • Fully customisable and scalable: These platforms offer high customisability and scalability, allowing the online shop to be tailored to the specific needs of the business and scaled as required.

  • Full control over the online shop: As open source platforms, users have full control over the online shop, allowing them to make adjustments and modifications as required.

  • No licensing costs: Both Prestashop and Drupal are open source platforms and require no licensing fees, making them accessible to a wide variety of users.

  • Requires technical expertise for configuration and maintenance: Due to their more technical nature, these platforms may require a higher level of technical expertise for initial configuration and ongoing maintenance.

  • Hosting and security must be managed by the user: Unlike hosted platforms, the user is responsible for managing the hosting and security of the site, which may require additional investment in hosting services and security measures.

Price range

The cost of using platforms such as Prestashop and Drupal varies, as the download and use of the platform itself is free. However, there may be additional costs for hosting, themes and extensions, which makes the price range variable according to the specific needs of the user.

Precio de web con Plataformas de código abierto como Prestashop y Drupal

Additional costs of having a website

When you are considering the development of a website, it is essential to consider not only the basic costs of design and development, but also the additional expenses that may arise during and after the creation process. Here is a detailed guide to the different additional costs you may face:

  1. Own domain: Having your own domain is essential to establish the online identity of your business. Prices can vary, but generally a new domain can cost between 15 and 55 euros per year.

  2. Hosting/Web hosting: Web hosting is necessary for your site to be accessible online. Prices vary according to provider and type of hosting. For example, shared hosting can cost around 10 euros per month, while dedicated hosting can cost between 20 and 100 euros per month.

  3. SSL Certificate: An SSL certificate is crucial to ensure the security of your website and protect user information. Prices for SSL certificates can vary, but a Standard or Domain Validation SSL can cost around 50 euros per year.

  4. Maintenance and updates: Keeping your website up to date and working properly is essential. Maintenance costs can vary according to the complexity of the site, but for a small to medium sized website, prices range from 100 to 500 euros per month.

  5. Online marketing and advertising: Promoting your website through marketing and advertising strategies can generate additional costs. Expenditures in this area can vary from a few hundred euros to thousands of euros per month, depending on the strategy you wish to implement.

  6. Technical support or consulting: You may need technical support or consulting to resolve problems or make adjustments to your website. Prices for these services may vary by provider and are usually associated with a service contract or hourly rate.

  7. SEO (Search Engine Optimisation): SEO is essential to improve the positioning and visibility of your website in search engines. You can hire SEO services to optimise your site, which can cost between 100 and 2000 euros per month, depending on the project and the hours required.

  8. Other additional services: In addition to those mentioned above, you can also consider other services such as content writing, pop-ups and landing pages, social media integration, cyber security, among others, that can benefit the health and traffic of your website.

Costes Adicionales de tener una página web

Price Website

If you have come this far, it is because you need to know how much your website can cost. The price of a website can vary significantly depending on several factors, including the provider and the specific requirements of the project. In the following, we will look at different options available on the market for the creation of websites and their respective prices.

Web design and marketing agencies

When you opt for a web design and marketing agency, you can expect a wide range of prices, generally between 115 and 350 Euros per hour. This cost can be justified by the variety of roles involved in the project, such as web designers, programmers,
content writers and SEO specialists. Although it can be more expensive, this approach usually guarantees a high level of quality and professionalism in the final result. This means that the average cost is usually between €2000 and €12,000.

  1. High level of quality: Web design and marketing agencies usually have specialised teams and experienced professionals in different areas, which guarantees a high level of quality in the final result of the project.

  2. Variety of roles: By working with an agency, you have access to a wide range of talents and skills, from web designers to SEO specialists. This allows different aspects of the project to be addressed in an integrated manner.

  3. Professionalism: Agencies usually follow professional processes and standards in the execution of projects, which ensures a methodical and organised approach at all stages of website development.

  4. Customisation: Agencies can tailor their services and approach to the specific needs of each client, offering customised and targeted solutions to meet project objectives.

  1. Cost: The main disadvantage of working with a web design and marketing agency is the cost, which is usually higher compared to other options available in the market.

  2. Delivery time: Due to the complexity and variety of roles involved, agency-managed projects can take longer to complete compared to more agile options.

  3. Lack of flexibility: Some agencies may have rigid processes and less flexibility to adapt to last-minute changes or additional requests during project development.

  4. Communication overload: In projects with multiple stakeholders and large teams, there can be communication overload that hinders efficient coordination and decision-making.

    • Projects that require a high level of quality and professionalism in the design and development of the website.
    • Companies that have a larger budget and are willing to invest in a comprehensive and customised solution.
    • Websites that need an integrated digital marketing strategy, including SEO, content and advertising campaigns.
    • Complex projects that require the expertise and resources of several professionals, such as e-commerce websites or large-scale digital platforms.


Hiring a freelancer can be a cheaper option compared to an agency. Freelance rates vary considerably, ranging from 30 to 750 Euros per hour, depending on experience and complexity of the project. While it may be more affordable, it is important to consider that some freelancers may not have the experience necessary for more complex projects. However, they offer the advantage of personalised services and can better adapt to tighter budgets. This means that the average cost is usually between €800 and €3,000.

  1. Lower cost: Hiring a freelancer is often cheaper than working with an agency, making it an attractive option for projects with limited budgets.

  2. Customised services: Freelancers usually offer customised and flexible services, adapting to the specific needs of each client and project.

  3. Greater flexibility: Freelancers tend to have a leaner and less bureaucratic structure than agencies, allowing them to be more flexible in terms of project deadlines and requirements.

  4. Direct communication: By working with a freelancer, you have the opportunity to communicate directly with the person who will be in charge of your project, which facilitates collaboration and decision-making.

  1. Variable experience: The quality and experience of freelancers can vary considerably, which means that some may not have the necessary experience for more complex or specific projects.

  2. Reliability risk: Some freelancers may have difficulty meeting deadlines or maintaining consistent communication, which can lead to problems during project development.

  3. Resource constraints: Individual freelancers may have limited resources compared to agencies, which can affect the ability to handle large or demanding projects.

  4. Single responsibility: By working with a freelancer, you assume the risk of relying on a single person for the entire project, which can be a problem if unforeseen events or problems arise during the process.

  • Projects with limited budgets where an economical and customised solution is required.
  • Simpler websites or smaller scale projects that do not require a wide range of specialised skills.
  • Companies or individuals who value direct communication and close collaboration with the professional in charge of the project.
  • Projects that do not have strict deadlines or that can be adapted to more flexible schedules.

Online website builders

Online website builders offer an affordable and accessible option for creating simple websites. Their plans typically range from 3 to 10 euros per month, and are ideal for those looking for a quick and inexpensive solution. Although they tend to be limited in terms of advanced functionality, they are an excellent choice for simpler projects and have integrated tools that facilitate the creation and optimisation of the website.

  1. Affordable cost: Online website builders offer affordable plans, making them an affordable option for those with limited budgets or simpler projects.

  2. Ease of use: These builders are often intuitive and easy to use, allowing non-technical people to create and manage their own website quickly and easily.

  3. Speed of implementation: Thanks to pre-defined templates and integrated tools, a website can be launched in a matter of hours, making it an ideal choice for projects with tight deadlines.

  4. Integrated tools: Website builders often include a variety of integrated tools, such as visual editors, SEO tools and analytics options, which facilitate site creation and optimisation.

  1. Customisation limitations: While offering ease of use, website builders may have limitations in terms of customisation and advanced functionalities, which may not be suitable for projects that require specific or unique features.

  2. Limited scalability: Websites created with online builders can have difficulty scaling and growing with the business, especially if more advanced functionalities or greater customisability are required.

  3. Provider dependency: When using an online website builder, you are limited to the features and updates provided by the service provider, which can be a problem if you need specific functionalities that are not available.

  4. Less control over hosting and domain: Often, online website builders limit hosting and domain options, which can affect the ability to customise the technical configuration of the site.

  • Simple websites for small businesses, personal blogs or individual projects.
  • Projects with tight deadlines that require a quick and cost-effective solution.
  • Businesses or individuals who have no technical expertise and are looking for an easy-to-use solution to create a basic website.
  • Websites of an informative or promotional nature that do not require advanced functionalities or high levels of customisation.

E-commerce platforms

For those who need to set up an online shop, e-commerce platforms are an option to consider. These can cost between 80 and 300 Euros per month, depending on the features and expected traffic. They offer e-commerce-specific functionalities such as shopping carts and payment processing, making them ideal for those looking to sell products online.

  1. E-commerce-specific functionalities: E-commerce platforms are designed specifically for selling products online, which means they offer features such as shopping carts, inventory management, payment processing and order tracking.

  2. Sales-optimised designs: These platforms often include a variety of optimised templates and layouts to enhance the customer’s shopping experience and increase conversions.

  3. Scalability: E-commerce platforms are often highly scalable, meaning they can grow with your business as sales and site traffic increase.

  4. Security: Many e-commerce platforms offer robust security features, such as SSL encryption and payment security compliance, which help protect sensitive customer information.

  1. Cost: The monthly cost of e-commerce platforms can be significant, especially for smaller or early stage businesses. In addition to the base cost, there may be additional fees for specific transactions or features.

  2. Learning curve: Learning to use a new e-commerce platform can take time and require a certain level of technical skill, which can be challenging for those with no previous experience in managing online shops.

  3. Limited customisation: Although e-commerce platforms offer a variety of features and design options, full customisation may be limited, which can make it difficult to create a unique online shop that stands out from the competition.

  4. Vendor dependency: When using an e-commerce platform, you are subject to the vendor’s policies and updates, which can limit your ability to fully control the customer’s shopping experience.

  • Businesses wishing to sell physical or digital products online.
  • Entrepreneurs looking to launch a new online shop or expand their presence in the digital market.
  • Businesses that need a comprehensive solution to efficiently manage inventory, process payments and administer orders.
  • Online shops that anticipate rapid growth and need a scalable platform that can adapt to their evolving needs.

Esperamos haberle ayudado a saber cómo calcular el precio de un sitio web. Ya seas una startup, una pequeña empresa o una compañía consolidada, estamos aquí para ayudarte a prosperar en el mundo digital. Desde impresionantes diseños web hasta eficaces estrategias de marketing, Alio Modo Studio tiene la experiencia necesaria para elevar tu presencia online.

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